We know you, you’re just like us! You're a goal digger, determined to change your life. You know this business model works and you really do want to make it work for you!
But, let's face it, there are only so many hours in the day! You literally can't sacrifice any more time away from your family to learn the latest on the FB algorithm or spend hours messaging your friends about your latest party, only to be ignored.
You’re already wearing ALL the hats! You’re playing copywriter, graphic designer, customer service, event planner, team leader, trainer, managing inventory, selling products...we’re exhausted just thinking about it. No wonder people burn out!
Not only is all of this possible, we've created the solution to help get you there 10x faster.
The exact 30 day business plan that built a $25 million beauty social selling business.
Knowing what to post and when to post it is the golden question! We got you covered. The Playbook walks you through what to post every single day over the course of a month, in a strategic, sequential format. Not only do we tell you what to post every day, we’ve done it for you.
The Playbook includes:
A complete, 7-day customer course to deliver maximum value for your customers and followers and create maximum revenue.
The traditional in-person home party, just like the stale, outdated Facebook party, pretty much died in 2015!
What good is the Playbook if you can't actually implement it? We're holding your hand every step of the way. Whether it's simple to follow tech tutorials or what to say in messages, no matter what level you're at, we've got you.
We got ya covered with beautiful, fresh pictures and graphics for your feed. Now you can give all of your content a cohesive, branded feel without the hassle of manually editing your photos.
New to Instagram? We’re breaking down the basics of one of the most powerful platforms for your beauty business.
Instagram Television is a beauty social seller’s dream. We’ll show you how and why to use it in your business.
Let's talk about why Reels is so crazy beneficial for social sellers, the five most common mistakes people make, and 15 content idea for Reels that you can use to score new followers!
Did you know that customers personally branded customer newsletters create 138% more profit than social media? Why aren't more social sellers using them? We'll teach you what to say and how to say it to increase your sales.
Live video is queen but there is a difference between a haphazard live video and one that really converts into new sales and downlines!
Do us a favor. Think honestly about where you want to be in your business in the next 6-12 months.
Now answer this: Do you really think if you keep doing things exactly as you’re doing them today, there will be much of a difference in your business?
The answer is NO.
Sorry, girlfriend. We know because we were there once too.
The only way to get different results is to do things different.
We’re Dawn and Hilarry and together, we built a $25 million dollar beauty social selling business in less than three years by helping thousands of women leverage modern digital marketing tools to build a money-making business of their own!
What started for us as “Ew! We would NEVER try a direct sales business!” turned into “Wait a minute, this is actually a genius business model!”
Ugh! If only we had realized it sooner! We were so turned off by people doing it all wrong (Can you say “Hey girl messages?!” ) that we waited for years to give it a chance!
Now that we know how life-changing this industry is for women, we’re hell-bent on ridding the social selling industry of the dreaded stigma so many people feel towards it.
I'm a homeschooling momma of 8 (and preggo with number 9)...I told him last month that if someone could just tell me EXACTLY WHAT TO DO, I would do it in a heartbeat. Just give me the steps and I'll "do the do"...the figuring everything out on my own was making me crazy!
But I'm blown away by the amount of info that is presented in this course! I'm SO happy! On Day 4 of the Playbook and loving every minute! Thank you for all your amazing hard work that went into this! Game changer!!""
We created a similar plan for our own teams after getting the same question every day, “Yeah, but what do I DO?!” We realized our downlines were in a state of analysis paralysis, constantly consuming training and information but without any idea of how to implement it in their business. (Trust us, we’d been there too!) So we developed a 30-day business plan with the exact daily activities we performed to build our $25 million teams. Seeing the success our teams were having with our 30-day plan inspired us to bring something similar to the entire social selling industry!
We don’t have to tell you how high the turnover rate is in social selling. Some companies report an attrition rate as high as 56%. And it takes most reps an average of 5.3 reps to reach productivity! No doubt that’s directly tied to the confusion and mass amounts of information available! What if you just had a plan that could be repeated month after month that created revenue immediately? How much more powerful would the industry be? How much more of our teams would we retain?
That’s exactly why the Playbook was developed!
To be honest, before we started our social selling businesses, we were stay at home moms. Both former school teachers but no experience with sales or leading large organizations whatsoever (unless you count trying to get 5th graders to clean up their desk area!)
We started our businesses not realizing at all what was possible. As soon as we realized the potential, we went full steam ahead and sought out all the training, courses, conferences, and coaching we could get our hands on. (Translation: We spent a LOT of money and even more time.)
Within 6 months, we both had million dollar teams and had developed skills and talents we had no idea were hiding behind the diaper changes and Cheerios. We were hooked on this industry.
Since then, our teams have sold more than $25 million in products and we’ve reached the top ranks. At the end of Hilarry’s first full fiscal year in social selling, she ended the year as the #2 distributor in her company. We don’t say this to brag, but to let you know that if these Big Gulp drinking stay at home moms can have success, so can you. And even better for you, you can learn from our mistakes and the thousands of dollars and years that we spent figuring it all out!
Yes. Yes. Yes! And here's why. First, we give you a daily explainer videos to go along with the activities and tech tutorials! We have designed done-for-you templates and given written post examples and scripts to use that have made us $1,000s of dollars and we’re sharing them with you!!
YES! The Playbook is not specific to any one company. Anyone with a customer base that’s predominantly women can use the Playbook! (To be honest, even dude products could be subbed in- the Playbook is really about strategy and a day by day business plan!)
The Playbook focuses on your company’s “wow” products and giving overall value to your customers and followers that’s not necessarily coming from just the products you sell. It gets boring for you and even more boring for your customers to talk about the same things over and over!
One of the features of the Playbook is the customer course that’s included, Beauty School. Beauty School is an online workshop, the point of which is to provide insane value to your customers. It’s positioned like an exclusive course that you’re offering as a way of giving back to your customers. It’s less focused on selling and more providing value...the selling happens naturally as a result of your recommendations.
Each day goes through a different module of the course you would teach your followers. Some of the suggested talking points we give are beauty specific (which would still totally work for you even if you sell activewear or nail strips, etc!) and some of the days are fashion, hair styling, etc. You could easily tweak any of the days to focus more specifically on your product if you wanted to!
Since your customers are women, they’re probably interested in beauty, fitness, fashion, etc., so the framework of beauty school fits! The whole point of it is to give value to your customers so you’re hitting on more than just what you specifically sell.
If you’re in a female focused business, the Playbook will work for you!
Does lifetime access sound like a good deal to you? After purchasing, you have unlimited access to the Playbook for as long as you want- across any and all devices you own. That means, when you purchase the Playbook, you get all the future updates too.
Yes, by signing up today, you get lifetime access. So you can start, stop, pause, go whenever you’re ready. You have 24/7/365 access to the content from any device.
Don’t worry! We walk you through not only the strategy, but the technical how-tos so even if you’re a total novice, we’ve got you covered. As long as you’re willing to try, we’ve got ya covered.
You might. Scientists have estimated there are 4.66 billion web pages and more than 40,000 Google searches every second.
Information is awesome! But if you don’t know what you need to know, where to look, or how to apply it to your business then all the information in the world won’t help.
Trust us. The Playbook will fast-track your growth and save you years of experience and expensive trial and error. Doing this alone is overwhelming and time consuming. So we made you a road map. A plan of action. A tried and true system to follow so you can feel confident that you’re doing the right thing every day. And bonus points, it really works.
Your purchase of the Playbook allows license for one user only. If you have a group or team that wants to go through the Playbook together, please reach out to us for group pricing.
Please reach out to us at email@example.com or send us a direct message. We love to help!
Well, that would suck for a lot of reasons! Mostly because this is the exact plan that built a $25 million social selling business and we know it works. Our success is like the ultimate case study.
Not to mention, the trade secrets we share in the Playbook are the result of way too many missed Bachelor nights and an exorbitant amount of energy drinks. Plus, we’re pretty sure we can blame the need for Botox on all the late nights creating it!
This is not the strategy your upline taught you and it’s not the stale strategy every direct sales guru is teaching. Because you can’t return our modern, empire building secrets like you’d return a toaster to Target, make sure you’re ready to get down to business and blow your social selling business up! We can’t wait to see you on stage!